HTC, the struggling Taiwanese smartphone maker, is hoping to make its comeback against Apple and Samsung with a new flagship phone.处境艰苦的台湾智能手机制造商宏达电(HTC)期望利用其新的公布的旗舰机型重返市场，与苹果(Apple)和三星(Samsung)进行竞争。The Android-powered HTC One (M8), launched yesterday at simultaneous events in New York and London, features an all metal body and innovations including dual rear-facing camera lenses capable of capturing images in depth, and an array of smart sensors designed to make the phone easier to use. Cher Wang, HTC’s chairwoman and co-founder, said 2014 would be “HTC’s comeback year. It will be a good year”.配备安卓(Android)系统的HTC One (M8)昨日在纽约和伦敦实时公布。
这款手机为全金属机身，享有很多创意，还包括需要深度捕猎图像的双后置摄像头，以及一系列智能传感器，让手机更容易操作者。HTC董事长兼任牵头创始人王雪红(Cher Wang)回应，2014年将是“HTC的重返之年。这将是个好年份。”Although HTC’s family of HTC One handsets have generally been well received by reviewers, a series of management and marketing missteps have combined to hold back sales, particularly in the US, HTC’s largest market.尽管“HTC One”系列总体上受到了评论人士的赞誉，但一系列管理和营销犯规压制了该系列产品销量，特别是在是在HTC的仅次于市场美国。
HTC’s share of the global smartphone market has fallen from more than 9 per cent in early 2011 to just 2 per cent last year, according to Strategy Analytics. It has slipped from being second in the US market behind Apple, to number five. Meanwhile, HTC’s share price has fallen by 80 per cent during that period.根据Strategy Analytics的数据，HTC占到全球智能手机市场的份额从2011年初的逾9%下降至去年的意味着2%。该公司在美国市场的名列从次于苹果的第二位，下降至第5位。与此同时，HTC的股价同期下跌80%。
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